I am Amruta, an Indian Industrial designer shaping the latest tech to make tangible products that are human-centred, easily accessible and bring delight to your daily use.
I like working with startups and clients who care for their users, are open to new challenges and want to make a positive impact through design.
Process :
As I grow my career in industrial design, I bring synergy between ambiguous ideas, business needs and a tangible appeal to create a positive impact and memorable experiences. I like to keep my development process to a minimum steps which are:
Empathy
I begin by gathering information on current market trends, business needs, and user group alignment to establish a solid foundation for launch.
Ideation
Based on those solid directions, I ideate on several creative concepts that push the boundaries and do not conform to the norm while keeping the rationale.
Actualization
Moving forward with ideas that are close to the brief, I create design details that bring realism, keeping its integrity. Here, I situate the design thematics based on the macro trends.
Visualization
To give a full scope of how the product would look, and behave in an environment, using creative directives I use 3D rendering platforms to give it a first finish. The intention here is to have a strong visual resonating with an emotion that was aimed throughout the project.